SportsAid works with Founded to refresh brand ahead of Glasgow 2014 and Rio 2016
In a bid to ramp up its marketing activity post-London 2012 SportsAid has appointed Founded to develop a new brand positioning and support communication strategies. The work aims to better engage with...
View ArticleWorld Gymnastics Championships 2015 unveils branding designed by Front Page
The World Gymnastics Championships, which are to be held in Glasgow in 2015, have selected Scottish creative agency Front Page Design to create the championships branding. As a qualifying event for the...
View ArticleTeam GB brings Krow on board for marketing push ahead of Rio 2016
The British Olympic Association (BOA) has appointed communications agency Krow to work with Team GB during the run up to the 2016 Olympic Games in Rio.The agency has been tasked with covering...
View ArticleChannel 4 has named Allianz as coverage sponsor for Rio 2016 Paralympics
Channel 4 has firmed a deal with insurer Allianz to sponsor its coverage of the Rio 2016 Paralympic Games.The broadcaster is in search of one other sponsor for the event, following on from its dual...
View ArticleSnapchat to showcase Olympics in deal with NBC
Snapchat has inked a deal with NBC to provide users content around this summer’s 2016 Rio Olympics and the US Olympic Team Trials, which will include daily Snapchat 'Live Stories' and an NBC Rio...
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Creative Works APAC: featuring WPP AUNZ, J. Walter Thompson Hong Kong, DDB...
Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC...
View ArticleCoca-Cola to use Olympics sponsorship to push non-fizzy drinks
Coca-Cola will use its sponsorship of the Olympic Games to raise awareness of its non-fizzy drink brands in North America as part of its wider efforts to counter sliding sales of its fizzy drinks.The...
View ArticleSmooth handoffs aplenty as #NBCUTorchRelay Twitter stunt nears finish line
NBCUniversal is the exclusive broadcaster of the 2016 Olympics in Rio, and if the company’s social team can successfully pull off its Olympic GIF “torch relay” – which is underway – then they too...
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Creative Works: Rio2016 special featuring P&G, Channel 4, Virgin Media,...
From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of...
View ArticleNational Lottery offers personal messages on Twitter as part of 'I Am...
Camelot, operator of The National Lottery, is offering up a personal message from Olympic Team GB athletes in partnership with EchoMany.The new campaign will deliver personalised tweets from National...
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