Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 5 July.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Charlotte McEleny.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
WPP AUNZ: AOC 'Live the dream. Love the team.'
Agency: WPP AUNZ
Client: AOC
Date: June 2016
The creative positioning for the Australian Olympic Team campaign developed by 1 Kent St revolves around the tagline ‘Live the Dream. Love the Team.’
The campaign includes a variety of executions, including TVCs, OOH, print, plus digital including social media engagement and activity on AOC Partner channels and AOC owned channels– website, Facebook, Instagram, Twitter and Snapchat
Credits:
Developed as part of WPP AUNZ’s partnership with the AOC, and its recent appointment as Creative Advertising Agency of the Australian Olympic Team, the campaign was led by specialist agency 1 Kent Street.
Support was also provided by fellow WPP AUNZ Group agencies One20 and DT, plus production from Seven West Media Group.
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DDB China: Midea 'Midea UEFA EURO 2016 '
Agency: DDB China
Client: Midea
Date: June 2016
DDB China Group has launched a TV spot for home appliance maker Midea’s new Smart Air Conditioner for the UEFA EURO 2016 with official broadcasting partner CCTV5.
Playing up its remote control features to regulate home temperature through a smartphone or tablet application over a WiFi, a 30-sec TV spot aims to bring home the product benefits of Midea’s Smart Air Conditioner through the Internet of Things.
Credits:
DDB China Group
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Grey Japan, Leo Burnett Singapore: SK-II 'Dream Again'
Agency: Grey Japan, Leo Burnett Singapore
Client: SK-II
Date: June 2016
Luxury skincare brand—SK-II has created a film “Dream Again | SK-II #changedestiny”, inspired by the results from the first Global Dreams Index Survey. The first Global Dreams Index Survey conducted by SK-II uncovered alarming results; half the world’s female population have given up on dreams and are not satisfied with their current lives.
To show how dreams fade as adults, the film features a social experiment featuring children, who are still full of dreams, as surprise counselors for dreamless adults.
Credits:
Brand: SK-II
Product: skincare
Title: Dream again | SK-II #changedestiny
SK-II Global: Kylene Campos, Brand Director; Alexandra Vogler, Digital Communications Senior Manager; ShuQi Fu, Communications Manager
Global creative agency (film): Karen Ellis, Leo Burnett Singapore
Global creative agency (out-of-home): Jun Ogasawara, Grey Japan
Global PR agency: Samantha Shuttleworth & Yoonah Kim, DeVries Global Singapore
Global Media agency: Thor Otar Nielsen, AOL / BeOn
Product: skincare
Title: Dream again | SK-II #changedestiny
SK-II Global: Kylene Campos, Brand Director; Alexandra Vogler, Digital Communications Senior Manager; ShuQi Fu, Communications Manager
Global creative agency (film): Karen Ellis, Leo Burnett Singapore
Global creative agency (out-of-home): Jun Ogasawara, Grey Japan
Global PR agency: Samantha Shuttleworth & Yoonah Kim, DeVries Global Singapore
Global Media agency: Thor Otar Nielsen, AOL / BeOn
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ClearChannel, WILD, MediaCom: Singapore National Council of Social Service (NCSS) 'See The True Me'
Agency: ClearChannel, WILD, MediaCom
Client: Singapore National Council of Social Service (NCSS)
Date: June 2016
“See The True Me” aims to change the mind set of Singaporeans towards persons with disabilities – recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.
The interactive outdoor campaign features Wanyi, a young lady who has Down Syndrome, calling out to commuters for a high five. When a high five is given, Wanyi introduces herself via a video. The video leaves a call to action to visit the website to find out more.
Credits:
ClearChannel, MediaCom and WILD
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J. Walter Thompson Hong Kong: Air Asia 'Find Your Asia'
Agency: J. Walter Thompson Hong Kong
Client: Air Asia
Date: June 2016
Air Asia has linked its social media and outdoor advertising together via a fill-in-the-blanks quiz in Hong Kong.
The campaign aims to challenge the ‘worldly’ Hong Kong residents by seeing how much they really know about iconic places in Asia.
The outdoor ads have been placed at key bus stop locations, with questions such as: “In Phuket, James Bond Island has a huge reef rock shaped like a ________.”
Credits:
J. Walter Thompson Hong Kong
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.